Print edition published by Cambridge University Press
Today’s world is dominated by rapid technological developments, constantly changing the way we live, learn, communicate and interact, and impacting the way we use objects and services to help us achieve our outcomes. By acquiring objects and technologies, we have become better at solving problems, often living our lives more efficiently and effectively. We are tooled and resourced up, empowered to achieve much more than we have ever been able to do so before.
Value & Worth: Creating New Markets in the Digital Economy looks at how digitisation is changing the way we buy and use products and services. It considers what individuals value about what we have around us and the way we use them, in order to understand how we create that value.
Crucially, the book looks at how markets are converging between exchange (when we pay) and consumption (when we use). This convergence, accelerated by greater digitisation, means there is a need to understand contexts of value creation within lived lives. This will enable firms to innovate and design future products and services to take advantage of the connectivity between them, and emerge horizontal or systemic business models.
Value & Worth: Creating New Markets in the Digital Economy provides an understanding of these contexts of value creation to propose how latent needs emerge, and to identify new exchanges that could empower individuals to achieve outcomes that ‘fit’ into their lives. These new exchanges could potentially evolve into new economic models, sources of wealth creation for the future.